What success looks like (what investors don’t tell you)
What does my company need to look like to raise X amount of money?
Almost every founder I know has this question. The founders have a vision and some unique knowledge of the market while investors have heuristics derived from the market as a whole that they use to make investment decisions. Coming to terms with these two things to define “success” for your next round of funding is critical, and founders are looking for an answer. Here’s the thing: investors won’t tell you. It is the exceedingly rare case when an investor is willing to say “if you have 10 more customers in the next 2 months, I’ll invest”. Why? Two reasons: they don’t know the answer and they want to see if you can figure it out.
Investors don’t know what success looks like
Investors aren’t omniscient geniuses, even the great ones. Further, very rarely does any single investor have the ability to define what they...
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